Our Sheffield hair salon

Artistic direction: Russell McFarlane, Colour direction: Jane Gay

Artistic direction: Alexander Dinter, creative director La Biosthetique

I am me. I am a thousand faces.
I am a million thoughts.
I am unique. And I am beautiful.

Beauty knows no norms.
It is not a state you attain, but a life that you live.
It is in each and every one of us. In everyone different,
in everyone unique.

Beauty knows no template. Life follows no norms.
We create it by being and doing.
Our laughter. Our ideas. Our life.
Every person for themselves, and everyone for each other.

The La Biosthetique Collection is celebrating beauty.
In everyone. In everyone differently.
It celebrates uniqueness. Life. Together.
That is the culture of total beauty.